The wave of Big Data

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New technologies are making companies more effective in marketing. The influx of data helps them refine their strategy and improve their operational efficiency.
Data management is used to develop the recommendations and match them to user needs. They allow to suggest to consumers products similar to their desires on basis algorithms.
Data is everywhere, even in our work, providing new opportunities as Sentiment Analysis, Customer Experience Analytics or Risk Modeling.
According to a survey from King Research that questioned 3,922 respondents, we can now understand what powerful strategic data can be.


The Big Data application are mainly used for research & innovation and behavioral analysis. As a mater of fact, it is crucial for a company to well understanding what consumers are willing to buy, what is missing and what custmers want to see on the market place. Less stock, less loss, more profit. It is, indeed, a major issue in modern marketing using Big Data. Furthermore, knowing the customer's perception can help to better target the market. This uses are interrelated which is why 40-45 of respondants use Big Data application in this purpose.

By using a new data management plateform, you will meet your challenges and will be more competitive. But that is not the most essential point. In fact, you will be able to analyze the data more deeply and improve all data analytics and data processing. That means, you will make better and faster decisions. And in a digital world where everything moves at the speed of light, you will once again have a competitive advantage and increase business value from all of your data. You will become what a company has always wanted to become : more efficient and productive for more profit. More than 50 of respondants guarantee this and are satisfied.

The most important in the selection of a data vendor is, at more of 80, the product features and the technical support. You want a good product, effective and to be well advise. For large-scale use, a good product is essential and necessary.


As can be seen currently in china, the use of big data makes it possible to manage populations massively. The key is to know how to remain ethical.
And you, what is your Data Strategy ?

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